I'm a YouTube strategist and filmmaker with over a decade of experience building high-performing channels from the ground up in multiple languages, formats, and niches.

I've driven 8+ million subscribers and 2+ billion organic views, partnered with Disney, Sony Pictures, and Mattel, been a two-time YouTube NextUp mentor, landed an exclusive YouTube VR Lab deal for my horror found-footage series, and spoken at Google several times on platform strategy and where the digital landscape is heading.

Michelle Farache

YouTube Strategist